EFFECT 01
Familiarity compounds
A prospect who has seen your profile view, your connection note and your email no longer reads "cold." Each touch makes the next one warmer.
Recommended play
Email opens the door. LinkedIn walks through it.
A coordinated two-channel sequence: your email arrives, then a familiar face shows up in their LinkedIn notifications - or the other way round. Either way, by touch three you're not a stranger anymore. That's when conversations actually start.
Why it works
One channel is a cold call. Two is a relationship.
EFFECT 02
Channels cover each other
Inbox overflowing? LinkedIn catches them. Ignoring connection requests? Email gets there. You stop depending on a single channel's mood.
EFFECT 03
Replies get better, not just more
Multichannel prospects answer with context - they've checked your profile, your company, your content. Conversations start three steps ahead.
A typical 3-week cadence
Choreographed, not chaotic.
Every touch knows about every other touch. If they reply anywhere, the rest of the sequence stops instantly and a human takes over.
Get a cadence for my ICP →D1
Email #1 - the relevant opener
Short, specific, about them. One idea, one soft question. No links, no pitch deck.
D3
LinkedIn - profile view + connect
A face to the name. Personal connection note referencing the same theme, never "I sent you an email."
D6
Email #2 - the value follow-up
A new angle: a relevant insight, benchmark or example. Still short. Still about them.
D10
LinkedIn - the soft DM
For accepted connections: a casual, human message. This is where many of the best conversations actually start.
D15
Email #3 - the graceful close
A polite, confident break-up note. Routinely the highest-reply step of the entire sequence.
Two ways to run it
Your accounts - or profiles we land for you.
Your name, your network, our engine.
We operate carefully on your existing LinkedIn accounts - your founders', your SDRs' - with agreed daily limits, your tone of voice and full visibility into every action. Your network keeps compounding under your name.
- Profile optimization before the first touch goes out
- Human-like limits and gradual ramp-up - account safety first
- Tone-of-voice guide built from your real messages
- You approve the playbook; we run the reps
Dedicated profiles, configured for your niche.
Prefer to keep personal accounts personal - or need more outreach capacity? We land you dedicated profiles: built out, optimized, warmed and aligned with your brand. Extra lanes for the same highway.
- Complete profile build: photo direction, headline, experience, content
- Configured and warmed for your industry before outreach starts
- Scales outreach capacity without touching personal accounts
- Profiles configured, warmed and operated by us for your campaigns
0one conversation - sequences stop the moment they reply
Human-likedaily limits and gradual ramp-up - account safety first
0choreographed over 3 weeks - every touch knows the others
0of activity visible to you, every week
Details
Frequently asked.
Both options are available. We can operate carefully on your existing accounts with agreed daily limits and tone-of-voice guidelines, or we can land you dedicated profiles - configured, optimized and warmed for your niche - so your personal accounts stay personal.
We operate with human-like daily limits, gradual ramp-up and no spray-and-pray automation. Connection notes and messages are personalized, and activity mirrors how an active salesperson actually uses LinkedIn.
Familiarity. When a prospect has seen your face on LinkedIn before your email arrives - or gets a connection request days after a relevant email - you stop being a stranger. Two coordinated channels consistently outperform one - the prospect meets a person, not a campaign.
Absolutely - and many clients do. The infrastructure and ICP work carries over completely; adding the LinkedIn layer later is a one-week exercise, not a restart.
Stop being a stranger to your best prospects.
Book a free strategy call and we'll sketch a two-channel cadence for your exact ICP.
Book my call →