01
Profile buildout & optimization
We audit and rebuild your company page and each personal profile - headline, banner, About section, featured content - so the first impression holds up before outreach ever starts.
Where recognition starts
By the time we reach out, they already know you.
We run your company and personal LinkedIn profiles, grow the network around them with your exact ICP, and feed that audience content that earns trust. Then we open conversations across LinkedIn and email. Not cold - familiar.
The mechanism
We warm the audience, not just the mailbox.
Everyone warms up sending domains. Almost nobody warms up the person receiving the message. That gap is the whole service.
Profiles
We take over and run your company profile and the personal profiles of founders, executives or salespeople.
Content
We publish content that shows what you know, so the profile earns credibility instead of just existing.
ICP
We research and build the list of decision makers who should be seeing you - your exact ideal customer profile.
Network
We expand your network to include those people, which puts your content directly in their feed.
Nurture
For weeks they see your face, your company and your thinking. Recognition builds before any pitch is made.
Cross outreach
Only then do we message - on LinkedIn and by email. You are a familiar name, so the conversation does not start cold.
Everything included
One team, six moving parts.
02
Content calendar & writing
Regular posts drafted in your voice, built from onboarding interviews and your existing material. Nothing publishes without your approval.
03
ICP research & target list
We define your ideal customer profile and build the list of decision-makers who should be in your network - the same research discipline behind our cold email lists.
04
Network expansion
Connection requests sent at a human-like pace with personalized notes, so your content starts showing up in the right feeds.
05
Recognition monitoring
We track who is engaging with your posts and profile, and use that signal to decide who is ready to be approached first.
06
Cross-channel outreach
Once recognition is built, we open conversations on LinkedIn and by email - on the same deliverability discipline behind our cold email infrastructure.
Before you commit
Every objection, answered.
Yes - that is the model. We operate your company page and the agreed personal profiles directly, within limits and a tone of voice we set together. Every post and every message template goes through your approval panel before it goes live.
We work at human-like daily limits with gradual ramp-up and no spray-and-pray automation. Connection notes and messages are personalised. The activity pattern mirrors how an active professional actually uses LinkedIn, which is exactly why we build the audience first rather than blasting invitations on day one.
Cold email reaches a stranger. This reaches someone who has been seeing your content for weeks. Same person, completely different first impression. We still run cold email - it is how we add scale once the audience layer is working, and it is available on its own if that is all you need.
We write drafts in your voice, built from onboarding interviews and your existing material. Nothing publishes without approval. Over time the approval step gets faster because the voice gets more accurate, but the control never moves away from you.
The audience layer needs weeks, not days - that is the whole point of it. Expect month one to be setup, profile work and the first content cycle, with network growth running underneath. Outreach starts once there is something to recognise. This is why our programs have a three month minimum.
The audience clock only starts once we do.
Every week without it is another week of messages landing on strangers. Book a free strategy call and we'll map the profiles, the ICP and the first content cycle for your account.