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How we work

One call. One brief. Then we fly.

Everything after that first call happens on our side of the wall: LinkedIn profiles, content, ICP research, network growth, sending infrastructure. You review and approve as we go. Here's the whole journey, step by step.

The mechanism

We warm the audience, not just the mailbox.

This loop runs before a single message goes out - and keeps running after. It is the mechanism behind the seven-step project timeline below.

  1. Profiles

    We take over and run your company profile and the personal profiles of founders, executives or salespeople.

  2. Content

    We publish content that shows what you know, so the profile earns credibility instead of just existing.

  3. ICP

    We research and build the list of decision makers who should be seeing you - your exact ideal customer profile.

  4. Network

    We expand your network to include those people, which puts your content directly in their feed.

  5. Nurture

    For weeks they see your face, your company and your thinking. Recognition builds before any pitch is made.

  6. Cross outreach

    Only then do we message - on LinkedIn and by email. You are a familiar name, so the conversation does not start cold.

The project run

Seven steps, once we start.

The loop above is the mechanism. This is the engagement itself - what happens, in order, from onboarding to the first optimisation cycle. Both engines start the same week: LinkedIn profiles and content begin immediately, while sending infrastructure runs its 3-4 week warmup in parallel - which is why month one is mostly setup, and why every program runs on a three-month minimum.

1

STEP 1 · WEEK 1

Onboarding

We learn your company, offer, market, ICP and how you actually sell.

2

STEP 2 · WEEK 1

Strategy

We plan the LinkedIn presence, content pillars, audience targets and the outreach that follows.

3

STEP 3 · WEEK 1

Communication profiles

We define the voice of the company, the founders and the salespeople, separately.

4

STEP 4 · WEEKS 1-4

Content production

We write posts, carousels, graphics and scripts, and route them through your approval panel.

5

STEP 5 · WEEKS 1-4

Campaign build

While sending infrastructure warms in parallel, we build the ICP lists, the network expansion plan, message sequences and follow-ups.

6

STEP 6 · WEEK 4-5

Launch

Once warmup is complete and the network has recognition to trade on, content keeps publishing on schedule and outreach begins.

7

STEP 7 · ONGOING

Analysis and optimisation

We read the results and adjust content, targeting and sequences.

Division of labor

What you approve. What we build.

You

What you approve

  • Onboarding interview - your company, offer, market and ICP
  • Sign off on strategy and communication profiles
  • Approve content before it publishes
  • Approve campaign lists, sequences and messaging
  • Then: answer warm replies and take meetings
Moongie

Everything else

  • LinkedIn profile management, content production & publishing
  • ICP research, network expansion & campaign build
  • Sending infrastructure, authentication & warmup for the email side
  • Daily monitoring & weekly optimization
  • Reply categorization, routing & reporting

Step one can be this week.

The strategy call is free, honest and 30 minutes. Worst case, you leave with a sharper ICP. Want the numbers first? Compare Signal, Orbit and Constellation.

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